2014
OYASAI PROJECT! or the "Vegetable Project", in Japanese - is a project which branches out its concept to three different aspects to combine together; audience [smokers] , living things [beans], and approach of the process. It was a project lead by RED HONG YI, with a theme of 'exchange'.
OYASAI PROJECT is the concept of exchanging what leads you to death [smokers] for something that is trying to sprout its life [beans]: a collaboration between BEANS x SMOKERS.
During the exchange, we received the smokers' attempt to finish up their cigarettes on our 'wall of life'. In return, we gave them gum, indirectly telling them to gradually stop smoking by making their own commitment.
